How do you interpret the Rebellious logo?
It was chosen to be the majestic salmon turning to swim against the current.
Salmon swim upstream to sea when they are mature enough and live most of their lives in the ocean. The journey is not only against the current, they must overcome dams, avoid being eaten by bears and being caught by fishermen. The true icon of rebellion; an animal that must face hard challenges in order to mature and grow.
For humans, learning must begin with the realisation that staying comfortable will not progress us. People who creatively overcome challenges, no matter how small, are the ones who bring value to themselves and everyone.
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